Myntra adds 26,000+ seasonal roles ahead of Big Fashion Festival
Myntra is more than doubling its seasonal workforce across fulfilment, last-mile delivery and customer service to support festive demand and 24–48 hour deliveries. The expansion includes 8,000 delivery partners and 2,700 customer-service roles across five fulfilment centres.
What happened
Myntra will hire more than 26,000 seasonal workers for its Big Fashion Festival, over double last year’s workforce, expanding fulfilment, last-mile delivery and
Key facts
- 26,000+ seasonal employment opportunities
- 350+ roles for differently abled individuals
- 30% women in fulfilment centre workforce
- 5 fulfilment centres
- 8,000 delivery partners
- 2,700 customer service roles
- 24 to 48 hours delivery
Why this matters
Myntra’s expanded fulfilment, last-mile and service footprint reinforces its scale advantage in Indian fashion e-commerce and may heighten the appeal of logistics, delivery-tech and seasonal staffing partnerships.
What to watch
- Big Fashion Festival order-volume growth versus the prior year and daily capacity utilization.
- Share of orders delivered within 24 and 48 hours, especially in top metro and tier-2 pincodes.
- Cancellation, return, exchange, and customer-contact rates during the event.
- Delivery-partner incentive costs, fulfillment cost per order, and contribution-margin commentary.
- Inventory availability for key brands and categories, including size-level stockout rates.
- Competitive discounting, delivery promises, and seasonal hiring by Amazon Fashion, Flipkart, Ajio, and Tata CLiQ.
- Increase hyperlocal inventory placement and replenish high-velocity festive SKUs closer to demand clusters.
- Use delivery-partner incentives and surge-pricing controls to protect 24–48 hour service in peak urban pincodes.
- Deploy additional customer-service staffing toward returns, exchange requests, payment issues, and delivery-status queries.
- Prioritize app-led exclusive launches, loyalty offers, and personalized promotions to fill the expanded fulfilment capacity.
- Convert high-performing seasonal workers into a trained on-call pool for future sale events.