Myntra adds 26,000+ seasonal workers ahead of Big Fashion Festival
Myntra is scaling festive fulfilment and last-mile capacity with more than 26,000 seasonal jobs, including 8,000 delivery partners and 2,700 customer-service roles, across five fulfilment centres.
What happened
Myntra will add over 26,000 seasonal workers for its Big Fashion Festival, including 8,000 delivery partners and 2,700 service roles, expanding fulfilment and
Key facts
- 26,000+ seasonal employment opportunities
- 8,000 delivery partners
- 2,700 customer service roles
- 350+ roles for differently abled individuals
- 30% women in fulfilment-centre workforce
- 5 fulfilment centres
- more than double last year's seasonal workforce
Why this matters
Myntra’s scaled seasonal workforce strengthens its e-commerce logistics moat, raising the bar for potential partners or acquisition targets in last-mile delivery, fulfilment automation and customer-service technology.
What to watch
- Big Fashion Festival order growth, app traffic and conversion relative to the prior year.
- Delivery promised-date adherence, cancellation rates and customer-support response times during peak days.
- Return and exchange rates, especially for apparel sizing, and the resulting reverse-logistics burden.
- Delivery-partner incentive levels, rider availability and any labour-related disruptions.
- Average order value, discount depth and contribution-margin commentary from Flipkart/Myntra or parent Walmart.
- Post-festival workforce offboarding pace and whether temporary roles convert into permanent capacity.
- Increase delivery-partner incentives and hyperlocal staffing in high-order-density metros and tier-2 cities as festival demand peaks.
- Use the expanded customer-service workforce to speed return, exchange and refund resolution, limiting fashion-category dissatisfaction and chargebacks.
- Prioritize inventory allocation toward fast-moving festive, ethnicwear, beauty and premium-brand SKUs at the five fulfilment centres.
- Deploy targeted app and CRM offers to convert festival shoppers into repeat purchasers after the event.
- Highlight hiring of differently abled workers to strengthen employer-brand and inclusion positioning amid scrutiny of gig and warehouse labour practices.