Myntra held liable in consumer case over relabelled shoes, ordered to pay Rs 2,029
Karnal District Consumer Commission found Myntra and a third-party seller liable for deficiency in service after a customer ordered size 8 shoes but received a relabelled size 7. The panel ordered a Rs 1,029 refund plus Rs 1,000 compensation, rejecting Myntra's defense that it was merely an intermediary.
What happened
Karnal District Consumer Commission held Myntra and a third-party seller liable for deficiency in service after a customer received relabelled shoes, ordering
Key facts
- Rs 1,029 refund
- Rs 1,000 compensation
- order dated July 2
Why this matters
This ruling erodes the marketplace safe-harbor shield, making seller indemnification clauses and quality-liability allocation critical terms in any platform M&A or partnership diligence.
What to watch
- State Commission appeal filing or ruling by Myntra
- Similar rulings against Flipkart/Amazon within 2 quarters
- Consumer affairs ministry statements on marketplace accountability
- Spike in filed consumer complaints citing this precedent
- Changes to platform seller onboarding/QC disclosures
- Marketplaces enhance return/refund automation to pre-empt escalation to consumer forums
- Legal teams draft seller indemnity and liability pass-through contracts
- Rivals (Flipkart, Amazon, Nykaa) audit exposure on relabelling and size-mismatch categories
- PR framing to distinguish 'genuine defect' from 'seller fraud' to limit reputational spillover