Myntra launches Myntra Global in Singapore, targeting diaspora while doubling down on India
CEO Nandita Sinha says Myntra Global (launched May 19 in Singapore) will court the 650,000-strong Indian diaspora, with 30,000 pre-launch signups and a 12-15% target consumer base. India remains core, banking on sub-15% e-fashion penetration and Gen Z shoppers among its 100M+ customers.
What happened
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting Indian diaspora, while reaffirming India focus,
Key facts
- 650,000 Indians in Singapore
- 30,000 users pre-launch
- 12-15% target consumer base
- less than 15% e-fashion penetration
- 100 million-plus customers
Why this matters
Singapore is a beachhead for a broader diaspora-led international rollout, opening potential partnerships in logistics, payments, and regional apparel brands.
What to watch
- Signup-to-first-purchase conversion and repeat rate in Singapore
- Announcement of second international market
- GMV contribution disclosure for Myntra Global
- Flipkart/Walmart capital or strategic commentary on international apparel
- Competitor diaspora plays (Ajio, Amazon Global, Nykaa Fashion)
- Announce next 2-3 diaspora markets (UAE, UK, US) with staged timelines
- Onboard India-origin D2C and designer brands exclusive to Global tier
- Build cross-border logistics/returns and duty-inclusive pricing infrastructure
- Push India Gen Z engagement via quick-fashion delivery and creator commerce