Myntra takes over Mango in India, to curate 25 omni-channel stores

Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, with exclusive online listing on Myntra and Jabong. The deal targets threefold growth over five years, expanding from 8 existing stores to 25 curated omni-channel outlets.

— FiledWed, 8 Jul, 2026, 15:03 IST·First seen Wed, 8 Jul, 2026, 15:02 IST·Source Financial Express · BrandWagon

What happened

Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 omni-channel stores and exclusive listing on Myntra and

Key facts

  • 25 stores
  • 8 existing stores
  • 100% growth over three years
  • 20% of global portfolio currently
  • 100% of lines post-deal
  • threefold growth target
  • 2,200 stores across 110 countries
  • 2.3 billion euros 2015 sales
  • up 15%

Why this matters

This master distribution and management rights model offers a replicable template for acquiring exclusive control of foreign fashion brands entering India.

What to watch

  • New store opening announcements and pace vs 25-target
  • Mango online GMV contribution disclosed in Myntra/Flipkart reports
  • Similar exclusive-brand-distribution deals by Myntra or Nykaa/Ajio
  • Discounting depth on Mango SKUs signaling inventory stress
  • Real-estate lease signings in premium malls
  • Myntra integrates Mango full catalog exclusively across Myntra and Jabong platforms
  • Announcement of first tranche of new store locations in tier-1 metros
  • Marketing push tying Mango to Myntra premium/luxury segment (M-Now, FWD)
  • Competitors (Zara, H&M) accelerate own India store and online plans in response

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