Myntra takes over Mango's India business, plans 25 curated retail stores
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, expanding from 8 to 25 offline stores and listing exclusively on Myntra and Jabong. The deal targets 3X growth for Mango's India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, aiming to curate 25 stores, list exclusively on Myntra and
Key facts
- 25 stores
- 8 current offline stores
- 100% growth in 3 years
- 3X growth over 5 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 20% global portfolio in India
Why this matters
This master-distribution-and-management model is a repeatable template for capturing other foreign fashion brands seeking low-risk India entry through Myntra's omnichannel reach.
What to watch
- Store openings pace vs the 8-to-25 target over next 12-18 months
- Mango GMV contribution disclosed in Flipkart/Myntra updates
- Competitor exclusive-brand announcements (Ajio, Nykaa, Tata Cliq)
- Same-store sales or footfall commentary from early store cohort
- Any relaxation of online exclusivity to marketplace partners
- Myntra prioritizes metro high-street and premium-mall locations for the first tranche of new Mango stores
- Bundled marketing push during festive/EOSS windows to seed Mango into the premium customer cohort
- Ajio and Reliance accelerate their own international mid-premium brand tie-ups to counter
- Myntra pitches similar master-distribution deals to other European/mid-premium labels