Myntra takes over Mango's India business, plans 25 stores and exclusive online listing
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, targeting 25 stores across top cities plus exclusive listing on Myntra and Jabong. The deal aims to triple Mango's India business over the next five years.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, planning 25 stores across top cities and exclusive listing on
Key facts
- 25 stores
- 8 offline stores
- 100% growth in 3 years
- 3X growth target
- 20% product portfolio currently
- 100% product lines planned
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 5 years
Why this matters
This master-rights structure is a template for acquiring exclusive control of foreign apparel brands in India—scout similar mid-tier international labels seeking local partners.
What to watch
- Store opening cadence vs the 25-store timeline over next 12-18 months
- Mango India revenue disclosures / growth-rate updates
- Discounting depth on Mango SKUs (margin signal)
- Competitor announcements of exclusive foreign-brand distribution deals
- Same-store sales and city expansion beyond initial metros
- Myntra to replicate model with other international brands seeking India master-franchise partners
- Localized capsule collections and India-specific sizing/pricing for Mango
- Push Mango into Myntra's premium/loyalty tier to differentiate from mass fast-fashion
- Rival platforms (Nykaa Fashion, Ajio, Reliance) to chase similar exclusive brand tie-ups