Myntra taps Alia Bhatt and Ranbir Kapoor for Big Fashion Festival campaign
Myntra has launched its Big Fashion Festival campaign ahead of the sale’s October 8 start, featuring actors Alia Bhatt and Ranbir Kapoor. The fashion marketplace says the event will offer more than 8 million styles and spotlight its “3x value” proposition.
What happened
Myntra launched a Big Fashion Festival campaign featuring Alia Bhatt and Ranbir Kapoor ahead of the sale’s October 8 launch. The fashion e-commerce event will
Key facts
- Over 8 million styles
- October 8 launch date
- 3x value proposition
Why this matters
Myntra’s celebrity-led Big Fashion Festival positions the platform as a scaled, premium fashion destination, potentially strengthening its appeal to brands seeking high-visibility festive-season distribution.
What to watch
- App-download and web-traffic rankings in the seven days before and during the sale.
- Search and social engagement trends for Myntra Big Fashion Festival versus AJIO, Amazon Fashion and Nykaa Fashion festive campaigns.
- Depth of bank offers, coupon stacking and free-shipping thresholds, which will indicate margin pressure.
- Brand participation, exclusive launches and availability in premium beauty, ethnicwear, occasionwear and sneaker categories.
- Delivery-time estimates, cancellation rates and customer-service sentiment once order volumes peak.
- Post-sale repeat purchase and loyalty enrollment rates, showing whether celebrity-led acquisition converts into durable customer value.
- Increase performance-marketing spend closer to the October 8 launch, using campaign creatives featuring the two actors across video, social, app and affiliate channels.
- Layer bank, wallet and card partnerships onto the 3x-value proposition to convert awareness into checkout conversion.
- Push category-specific and brand-specific deal pages, exclusive collections, and limited-time drops to protect fashion credibility beyond blanket discounting.
- Use sale traffic to expand loyalty, app engagement and repeat-purchase programs, targeting new shoppers after the event.
- Competitors are likely to counter with comparable celebrity, influencer and discount-led festive campaigns.