Myntra wins master rights to manage Mango in India, to curate 25 stores over five years
Myntra secured exclusive master distribution and management rights for Spanish brand Mango in India, expanding beyond its 8 existing offline stores to curate 25 outlets while running Mango's omni-channel presence on Myntra and Jabong. The five-year deal targets 3X business growth.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 stores and managing its omni-channel presence exclusively
Key facts
- 25 stores
- 5 years
- 100% growth in 3 years
- 8 existing offline stores
- 3X growth expected
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Myntra's exclusive five-year Mango mandate signals a land-grab for master-distribution rights of foreign apparel brands in India, raising the bar for competitors seeking similar international-brand partnerships.
What to watch
- Quarterly store-count progress vs 25-store target
- Same-store sales and online-to-offline conversion metrics
- Competitor moves (Reliance/Ajio, Tata) locking exclusive brand rights
- Mango's global India revenue disclosures and margin trajectory
- Real-estate lease costs and mall footfall trends
- Myntra recruits offline retail operations and store-design talent to manage the physical footprint
- Integrate Mango inventory across Myntra, Jabong and stores into a single omni-channel stock pool
- Localize Mango assortment and pricing for Indian tier-1/tier-2 demand
- Pursue additional exclusive master-distribution deals with other international brands