Namma Yatri launches zero-margin retail platform for Bengaluru drivers
Namma Yatri has partnered with Keystones to launch Namma Santhe, a retail platform for drivers offering mobility, electronics, household and personal-care products through a Koramangala store and app-based home delivery.
What happened
Namma Yatri launched Namma Santhe with Keystones, a zero-margin retail platform for Bengaluru drivers. It offers mobility, electronics, household and
Key facts
- 1.6 crore registered users
- 1.3 million monthly active users
- 7.71 lakh enabled drivers
- 14.98 crore trips completed
- Rs 2,627 crore in driver earnings
What changed
Namma Yatri launched Namma Santhe with Keystones, a zero-margin retail platform for Bengaluru drivers. It offers mobility, electronics, household and personal-care products via a Koramangala store and app-based home delivery, sourcing directly from verified suppliers.
Why this matters
Namma Yatri’s zero-margin, omni-channel retail push could deepen driver loyalty and platform stickiness by lowering everyday costs through store access, app delivery and direct sourcing.
What to watch
- Announcement of additional Namma Santhe stores, pickup points or expansion beyond Koramangala.
- Disclosure of driver enrollment, order frequency, savings per driver or retention metrics.
- New partnerships with FMCG, electronics, vehicle-service, insurance, lending or fuel-related brands.
- Introduction of private-label goods, sponsored listings, membership plans or supplier-funded promotions.
- Evidence that competitors respond with driver welfare, retail discounts or ecosystem partnerships.
Also reported by
- YourStory · Capital — Same time