Narasu's Coffee modernises stores, pushes premium formats to defend 40-45% Tamil Nadu R&G share
The 1926-founded Salem-based roaster is rejuvenating retail outlets and expanding into instant, drip and premix formats as Blue Tokai and Third Wave Coffee encroach on its home turf. Exports already deliver 50% of revenue across 45 countries, with 17 tonnes/month flowing to Russia alone.
What happened
Sri Narasu's Coffee · Tamil Nadu's century-old Narasu's Coffee is modernising stores, expanding into instant, drip and premix formats, and exporting to 45
Key facts
- 1926 founding
- 40-45% R&G share in TN
- 10-15% instant coffee share
- 50% revenue from exports
- 45 countries
- 17 tonnes/month to Russia
- 1,000+ employees
Why this matters
Narasu's combination of entrenched TN distribution, 17 tonnes/month Russia pipeline, and underdeveloped premium SKUs makes it an attractive bolt-on for a global coffee major or PE roll-up seeking South India scale before the new-age chains consolidate the premium tier.