Naturis Cosmetics raises ₹100 cr led by Sharrp Ventures to scale BPC contract manufacturing

The Vapi-based contract manufacturer behind Nykaa, Purplle, Kay Beauty and Colorbar will use the fresh capital to expand its 225,000 sq ft capacity, launch an ODM platform, and push into men's grooming, colour cosmetics and export markets.

— Source publishedThu, 16 Jul, 2026, 14:38 IST·First seen Thu, 16 Jul, 2026, 14:41 IST·Source The Hindu BusinessLine

What happened

Naturis Cosmetics, a BPC contract manufacturer serving Nykaa, Purplle, Kay Beauty and Colorbar, raised ₹100 crore led by Sharrp Ventures to expand

Key facts

  • ₹100 crore
  • 50% CAGR
  • 225,000 sq ft
  • 200,000 sq ft
  • 84 million units
  • 50+ brands
  • $40 billion by 2030

Why this matters

Naturis's move into ODM and exports positions it as a consolidation anchor in fragmented Indian beauty manufacturing—worth watching as a partner, supplier, or acquisition target.

What to watch

  • Capacity utilization rate above 225,000 sq ft baseline
  • First export orders or international certifications secured
  • Customer concentration disclosures / new client wins
  • Margin trend as low-margin export/ODM volume mixes in
  • Any signal of large brand clients insourcing manufacturing
  • Naturis announces new capacity build-out timeline and hiring in Vapi
  • Signing of ODM/private-label anchor clients beyond current brand roster
  • Move into men's grooming and colour cosmetics categories with pilot SKUs
  • Competing CMs (like established players) raise capital or expand to defend share
  • Existing clients evaluate multi-vendor sourcing to de-risk supply

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