Netflix India marks 10 years with writers’ program as 2025 revenue rises 32%

Netflix co-CEO Ted Sarandos met creative writers as the company marked a decade in India and advanced its two-month NextGen India Writers’ Program. Netflix India reported ₹3,769 crore in 2025 revenue from operations and ₹85 crore net profit.

— Source publishedTue, 4 Aug, 2026, 21:44 IST·First seen Tue, 4 Aug, 2026, 21:56 IST·Source Business Standard · Companies

What happened

Netflix marked 10 years in India as co-CEO Ted Sarandos met writers and promoted its NextGen India Writers' Program. Netflix India reported ₹85 crore net profit

Key facts

  • 10 years in India
  • ₹85 crore net profit in 2025
  • ₹3,769 crore revenue from operations in 2025
  • 32% revenue growth
  • India is the third country to host the program
  • Two-month hybrid program

Why this matters

Netflix’s combination of profitable growth and ecosystem-building makes Indian creative-talent partnerships a strategic lever for securing differentiated content and long-term market position.

What to watch

  • Number of writers selected, projects optioned and productions greenlit from the NextGen program.
  • Netflix India subscriber, engagement and ad-tier growth disclosures or telecom bundle announcements.
  • India content-spend trends and changes in Netflix India operating margin or net profit.
  • Announcements of regional-language original slates and release cadence for 2026.
  • Rival creator-development initiatives, exclusive writer deals or major local-content investments by Prime Video, JioHotstar and regional platforms.
  • Regulatory changes affecting streaming content, advertising, pricing or digital competition in India.
  • Expand the NextGen India Writers’ Program into recurring cohorts, regional-language tracks and producer mentorships.
  • Convert selected program projects into paid development deals, pilots or anthology commissions.
  • Use stronger India revenue momentum to fund more local-language originals in Tamil, Telugu, Malayalam, Bengali and other high-engagement markets.
  • Pair marquee originals with ad-tier inventory, brand integrations and telecom/bundle partnerships.
  • Increase data-informed commissioning around genres with repeat viewing, including crime, romance, comedy, family drama and reality formats.

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