Netflix India, Tourism Ministry launch portal for screen-inspired travel
Netflix India and the Ministry of Tourism have launched an Incredible India portal section showcasing filming locations and cultural experiences featured in Netflix titles, seeking to convert entertainment discovery into domestic and inbound travel interest.
Netflix India and the Tourism Ministry launched an Incredible India portal section featuring filming locations and cultural experiences from Netflix titles, aiming to drive screen-inspired travel and promote Indian destinations globally.
Why this matters
The launch extends Netflix India's India push after IICT and NFDC talent partnerships, Ted Sarandos's New Delhi focus on entertainment opportunity, and a 10-year writers' program amid 32% revenue growth.
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