New Balance debuts India's first 'New Retail Concept' store at DLF Mall of India, Noida
Launched during Grey Days 2026 with ambassadors Janhvi Kapoor and Pat Cummins, the store fuses performance and lifestyle ranges, signaling New Balance's deepening retail commitment in India's NCR market.
What happened
New Balance opened its first New Retail Concept store in India at DLF Mall of India, Noida, during Grey Days 2026. Ambassadors Janhvi Kapoor and Pat Cummins
Key facts
- May 26, 2026
Why this matters
New Balance's concept-store debut in India deepens its direct retail footprint and could pressure competitors to accelerate format innovation, JV, or distribution partnerships in the NCR premium athleisure corridor.