New Balance bets on India with first New Retail Concept store at DLF Mall of India
Three years after setting up its India subsidiary, New Balance is deepening its play with a flagship New Retail Concept store in Noida, Janhvi Kapoor as brand ambassador, and the India debut of Grey Days. Brand cites 20% YoY growth and a community-led 'less is more' strategy across Mumbai, Delhi and Pune.
What happened
New Balance is deepening its India presence three years after setting up its subsidiary, opening its first New Retail Concept store at DLF Mall of India Noida,
Key facts
- 3 years
- 20% YoY growth
Why this matters
New Balance's direct-to-consumer flagship in DLF Mall of India raises the bar for premium athletic real estate—expect competitive pressure on Adidas, Puma, and Asics partnerships at tier-1 mall anchors and potential acceleration of regional brand-ambassador deals.