New Balance bets on India with first New Retail Concept store at DLF Mall of India
Three years after setting up its India subsidiary, New Balance is deepening its play with a flagship New Retail Concept store in Noida, Janhvi Kapoor as brand ambassador, and the India debut of Grey Days. Brand cites 20% YoY growth and a community-led 'less is more' strategy across Mumbai, Delhi and Pune.
New Balance is deepening its India presence three years after setting up its subsidiary, opening its first New Retail Concept store at DLF Mall of India Noida, naming Janhvi Kapoor as ambassador, and bringing Grey Days to India.