Nykaa hires former Instamart COO Ankit Jain to lead Nykaa Now

Jain will oversee expansion, supply chain, fulfilment and logistics for Nykaa’s 30–60 minute beauty-delivery service, which operates across 13 cities.

— FiledTue, 28 Jul, 2026, 13:09 IST·First seen Tue, 28 Jul, 2026, 13:07 IST·Source Entrackr

What happened

Nykaa appointed former Instamart COO Ankit Jain to lead Nykaa Now, its 30–60 minute beauty delivery business. Jain will oversee expansion, supply chain,

Key facts

  • 30 to 60 minutes
  • 13 cities
  • 324 offline stores
  • June 30
  • more than two decades

Why this matters

Nykaa’s quick-commerce buildout strengthens its omnichannel moat and could make logistics, dark-store, last-mile delivery and beauty-category partnerships increasingly strategic targets.

What to watch

  • Nykaa Now city count, delivery-radius expansion and stated order-volume or service-level metrics.
  • Evidence that Nykaa stores are being formally converted into fulfilment hubs or supplemented by dark stores.
  • Changes in delivery fees, minimum basket values, membership benefits or express-delivery promotions.
  • Assortment depth and in-stock rates for fast-moving beauty and personal-care SKUs.
  • Competitive beauty-specific assortment, brand partnerships or delivery guarantees from Blinkit, Zepto, Instamart and Swiggy.
  • Management commentary on quick-commerce contribution margins, cannibalization of offline/store sales and customer repeat rates.
  • Further hiring from grocery quick-commerce, logistics or marketplace operations teams.
  • Expand Nykaa Now into high-density metro catchments before pursuing broad national coverage.
  • Use selected Nykaa stores as micro-fulfilment nodes, with dedicated fast-moving beauty inventory and tighter real-time stock visibility.
  • Prioritize high-repeat, high-margin replenishment categories such as skincare, haircare, fragrances, personal care and beauty tools.
  • Bundle rapid delivery with Nykaa membership, exclusive launches and personalized replenishment prompts rather than competing only on delivery speed.
  • Build a distinct quick-commerce supply-chain team covering demand forecasting, dark-store or store-pick operations, rider capacity and service-level measurement.
  • Test minimum-order thresholds, delivery fees and premium express-delivery slots to protect contribution margins.