Nykaa hires ex-Swiggy Instamart COO Ankit Jain to lead Nykaa Now
Nykaa has appointed former Swiggy Instamart COO Ankit Jain to run its quick-commerce arm, Nykaa Now, as it expands rapid beauty delivery, AI-led fulfilment and supply-chain capabilities across more cities.
What happened
Nykaa appointed former Swiggy Instamart COO Ankit Jain to lead Nykaa Now, accelerating quick-commerce expansion, AI-led fulfilment and supply-chain
Key facts
- 30 to 60 minutes
- more than 1,000 brands
- 13 cities
- FY30
- 90 per cent of orders
- over 320 retail stores
- nearly two decades of experience
Why this matters
Nykaa’s quick-commerce buildout may increase its appetite for partnerships or acquisitions in hyperlocal logistics, dark-store infrastructure, AI fulfilment and regional beauty distribution.
What to watch
- City count, delivery-radius expansion and stated delivery-time SLAs for Nykaa Now.
- Evidence of dark-store or micro-fulfilment investments, store-based fulfilment and logistics hiring.
- Nykaa Now order-frequency, average order value, repeat-rate or contribution-margin disclosures.
- Expansion of quick-delivery assortment beyond replenishment-led beauty categories.
- Competitive responses from Blinkit, Instamart, Zepto and Tata Neu around beauty assortment, exclusives or delivery fees.
- Whether Nykaa links quick-commerce execution to its FY30 target of 90% same-day or next-day delivery.
- Expand Nykaa Now into additional top-tier cities and tighten delivery-radius coverage within existing markets.
- Build AI-led inventory positioning for high-velocity SKUs such as skincare, makeup essentials, fragrance, haircare and wellness.
- Use rapid delivery to convert offline-assisted and marketplace customers into higher-frequency app buyers.
- Pursue brand-exclusive launches, emergency replenishment bundles and time-bound beauty missions to create urgency.
- Rework fulfilment around micro-warehouses, store-assisted dispatch and selective third-party last-mile partnerships.