Nykaa hires former Instamart COO Ankit Jain to lead quick-commerce push
Nykaa has appointed Ankit Jain, formerly COO at Swiggy Instamart, to lead Nykaa Now as it expands rapid beauty delivery beyond 13 cities alongside next-day and store-led hyperlocal fulfilment.
What happened
Nykaa appointed former Instamart COO Ankit Jain to lead Nykaa Now as it expands rapid beauty delivery beyond 13 cities. The retailer is also scaling next-day
Key facts
- 30-minute delivery
- FY30
- 13 cities
- 90% of all orders
- 320-plus retail stores
- two to three hours
- 75-80 rapid stores
- top seven metros
- 80-90% of relevant pincodes
- 30-minute to two-hour deliveries
Why this matters
Nykaa’s quick-commerce buildout increases the strategic value of partnerships, last-mile logistics capabilities and local fulfilment assets in beauty-led urban markets.
What to watch
- City count, serviceable pincodes and stated delivery-time commitments for Nykaa Now.
- Evidence of dark-store openings versus reliance on Nykaa retail stores and warehouses.
- Growth in same-day and rapid-delivery order share, repeat rates and average order value.
- Changes in fulfillment expense, contribution margin, inventory turns and logistics costs.
- Rapid-delivery assortment breadth, in-stock rates and availability of exclusive or premium brands.
- Competitive responses from Blinkit, Instamart, Zepto, Myntra and beauty-focused delivery offerings.
- Whether Nykaa bundles quick delivery with loyalty benefits, subscriptions or minimum-order thresholds.
- Expand Nykaa Now beyond 13 cities, prioritizing dense metro micro-markets and affluent beauty-consumption clusters.
- Build a fast-delivery assortment centered on replenishable, high-frequency SKUs, travel sizes, impulse beauty and premium hero products.
- Integrate store inventory, micro-fulfilment workflows and delivery routing to improve same-day coverage without proportionate dark-store capex.
- Use targeted membership, app placement and personalized offers to shift existing Nykaa customers toward higher-frequency ordering.
- Test partnerships or selective inventory integrations with third-party quick-commerce platforms while preserving Nykaa’s customer relationship and margin control.
- Recruit additional operations, supply-chain and category talent with quick-commerce experience.