Ola Electric pivots from D2C-only sales to a nationwide dealer network
Ola Electric will add dealer partners for sales, service and wider reach, while company-owned stores shift toward brand experience. The company expects meaningful dealer-programme scale by Diwali 2026 as it seeks to rebuild momentum in India’s electric two-wheeler market.
Ola Electric is ending its D2C-only approach by adding dealer partners nationwide for sales, service and scale, while company-owned stores focus on brand experience. The move follows its slide to fifth in India EV two-wheeler sales.
Why this matters
Ola Electric’s dealer expansion follows recent signals on opening sales and service to partners and targeting smaller towns through dealer-led retail by Diwali 2026.
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