Ola Electric shifts from company-owned stores to a dealer-led sales and service network
Ola Electric is opening its sales and service network to dealers nationwide, moving away from its fully company-owned model. Its 4,000-plus direct-to-customer outlets will be repositioned as brand and product experience centres, with a full dealership footprint targeted by Diwali 2026.
Ola Electric will shift from a fully company-owned sales and service model to dealer-led expansion across India. Existing stores will become brand and product experience centres, while dealers sell, service and extend reach into local markets.
Why this matters
The shift follows recent signals that Ola Electric opened its sales and service network to dealers nationwide and moved beyond a D2C-only model toward dealer-led retail expansion.
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