On The Rocks expands RTD lineup with Passion Fruit and Sparkling Watermelon Margaritas
On The Rocks Bartender Created Cocktails added two new ready-to-drink margaritas — Passion Fruit and Sparkling Watermelon — both built on Hornitos Tequila, extending the brand's play for bar-quality cocktails consumed at home.
What happened
On The Rocks Bartender Created Cocktails launched two new ready-to-drink expressions: Passion Fruit Margarita and Sparkling Watermelon Margarita, both made with
Why this matters
Watch how Beam Suntory leverages the On The Rocks–Hornitos pairing as a template for further RTD bolt-ons, and whether competing tequila houses respond with their own bartender-branded launches.