Open Secret raises Rs 50 crore to expand offline and chase Rs 1,000 crore ARR
Healthy-snack D2C brand Open Secret raised Rs 50 crore (Rs 30 crore equity plus debt) from Desai Brothers Group. Funds will scale its 500+ offline store network, launch chips and namkeen, and deploy AI in the supply chain. Current ARR sits at Rs 200 crore with a Rs 1,000 crore target in three years.
What happened
D2C healthy-snack brand Open Secret raised Rs 50 crore from Desai Brothers Group and debt to expand offline presence, launch chips and namkeen, and deploy AI in
Key facts
- Rs 50 crore raised
- Rs 30 crore equity
- 500+ offline stores
- Rs 200 crore ARR
- Rs 1,000 crore ARR target
- 10% MoM growth
Why this matters
Desai Brothers' entry as backer positions Open Secret as a potential acquisition or deeper integration target, making category adjacencies like chips and namkeen worth watching for partnership or M&A openings.
What to watch
- Offline vs online revenue mix shift and same-store velocity
- Gross margin trend after chips/namkeen launch
- Cash burn rate against the Rs 50cr runway
- Whether Desai Brothers increases stake in follow-on
- New SKU sell-through and distributor reorder rates
- Competitive pricing response from Bikaji/Haldiram's/PepsiCo
- Aggressive GT expansion via Desai Brothers' distributor network beyond the 500 store base
- Launch chips/namkeen SKUs at accessible price points to drive volume and repeat
- Rework marketing from D2C performance spend toward retail visibility and trade schemes
- Signal AI/supply-chain narrative to justify next round valuation
- Line up a larger Series/growth round within 12-18 months once offline traction shows