Oral-B launches iO2 electric toothbrush in India exclusively on Flipkart
P&G-owned Oral-B has introduced its entry-level iO2 electric toothbrush in India, with pricing starting at ₹2,449. The Flipkart-exclusive launch targets conversion from manual to electric brushing through a lower entry price point and magnetic-drive technology.
What happened
Oral-B launched its entry-level iO2 electric toothbrush in India, exclusively on Flipkart, priced at ₹2,449-₹2,999. P&G positions the magnetic-drive model to
Key facts
- ₹2,449
- ₹2,999
- three cleaning modes
- up to 100% more plaque removal
- September 12, 2026
What changed
Oral-B launched its entry-level iO2 electric toothbrush in India, exclusively on Flipkart, priced at ₹2,449-₹2,999. P&G positions the magnetic-drive model to encourage consumers to shift from manual to electric brushing.
Why this matters
Flipkart’s exclusive ₹2,449 Oral-B iO2 launch gives the platform a traffic-driving personal-care differentiator while lowering the barrier for shoppers to upgrade from manual toothbrushes.
What to watch
- Actual transaction price after Flipkart discounts and bank offers versus the ₹2,449 list starting price.
- Ratings, review volume and repeat complaints about battery life, replacement-head availability or brush-head cost.
- Availability and pricing of compatible iO replacement heads on Flipkart and competing channels.
- Share of sales during major promotional events versus non-sale periods.
- Competitor price cuts, new entry-level electric-brush launches or bundled brush-head offers.