Origem plants 1,700 sq ft lab-grown diamond store in Udaipur's Urban Square Mall
Lab-grown diamond jewellery brand Origem has opened a 1,700 sq. ft. boutique at Udaipur's Urban Square Mall, stocking certified solitaire rings, necklaces and earrings. The launch marks a deliberate push of affordable luxury into Tier-2 Rajasthan, where traditional natural-diamond retailers still dominate aspirational jewellery purchases.
What happened
Lab-grown diamond jewellery brand Origem opened a 1,700 sq. ft. store at Udaipur's Urban Square Mall, offering certified solitaire rings, necklaces and
Key facts
- 1,700 sq. ft.
Why this matters
Origem's deliberate Tier-2 expansion into Udaipur opens partnership and consolidation conversations with regional jewellers seeking lab-grown exposure, and flags a widening competitive front for natural-diamond incumbents.