Orkla India backs FSSAI’s front-of-pack nutrition labelling proposal
MTR, Rasoi Magic and Eastern owner Orkla India supports proposed labels flagging sugar, salt and fat on packaged foods, while seeking clarity on format and rollout. The proposal remains subject to consultation, WTO notification and Supreme Court review.
What happened
Orkla India backs FSSAI’s proposed front-of-pack labels for sugar, salt and fat on packaged foods, while seeking clarity on format and implementation. The owner
Why this matters
Clearer nutrition disclosures could reshape target attractiveness by favoring brands with healthier formulations, transparent claims and reformulation capabilities.
What to watch
- FSSAI publication of the final front-of-pack labelling standard and nutrient thresholds.
- Whether the framework uses warning symbols, star ratings, traffic lights or numeric disclosure panels.
- WTO notification, member-country comments and any requested revisions.
- Supreme Court proceedings and directions affecting mandatory implementation.
- Defined compliance deadlines, exemptions for small packs and treatment of legacy packaging inventory.
- Competitor reformulations, price increases or voluntary front-of-pack disclosures from major FMCG brands.
- Retailer assortment shifts toward products positioned as lower sugar, salt or fat.
- Audit portfolios against likely sugar, sodium and saturated-fat thresholds, prioritizing bestseller and high-visibility SKUs.
- Develop reformulation roadmaps that preserve taste, shelf life and price points; secure alternate ingredient suppliers early.
- Prepare packaging architecture with modular front panels so labels can be added across languages and pack sizes at low incremental cost.
- Expand low-salt, low-sugar and high-protein product pipelines, but substantiate all health and nutrition claims.
- Use retailer and e-commerce product pages to explain serving sizes, reformulation and nutrient improvements before any mandate takes effect.
- Engage FSSAI consultations on label format, nutrient reference values, small-pack treatment, transition periods and inventory run-off provisions.