OYO parent PRISM scales US extended-stay play with 38 new Studio 6 hotels under G6

PRISM, OYO's parent, has opened 38 Studio 6 extended-stay hotels across 12 US metros including New York, Dallas, Houston and Las Vegas. The rollout follows its $525M G6 Hospitality acquisition and leans on India-built tech and AI tools, marking a major global push for the India-origin hospitality firm.

— Source publishedMon, 25 May, 2026, 17:00 IST·First seen Mon, 25 May, 2026, 17:54 IST·Source ET Hospitality

What happened

Oyo · OYO's parent PRISM launched 38 Studio 6 extended-stay hotels across US cities under G6 Hospitality, scaling its post-$525M acquisition strategy with

Key facts

  • 38 hotels
  • 100-120 rooms average
  • 8 hotels phase 1
  • 30 hotels current phase
  • $525 million acquisition

Why this matters

OYO's parent is now a credible US extended-stay consolidator, raising the bar for anyone eyeing mid-market hospitality M&A or tech-enabled franchise roll-ups.