Oyo's Ritesh Agarwal: Indian brands poised for US breakout, citing $525M Motel 6 deal

Speaking in New York, Oyo founder Ritesh Agarwal said Indian consumer brands will increasingly cross into the US market, pointing to Oyo's $525M acquisition of G6 Hospitality's Motel 6. Separately, PRISM secured SEBI approval for a Rs 6,650 crore confidential IPO.

— Source publishedThu, 4 Jun, 2026, 15:30 IST·First seen Thu, 4 Jun, 2026, 16:22 IST·Source Financial Express · BrandWagon

What happened

Oyo founder Ritesh Agarwal, speaking in New York, said Indian consumer brands will increasingly expand into the US, citing Oyo's Motel 6 acquisition. PRISM has

Key facts

  • USD 525 million
  • Rs 6,650 crore
  • Rs 1,100 crore
  • USD 2 billion

Why this matters

Distressed US budget-hospitality and mid-market consumer assets are in play for Indian acquirers with strong cash positions—scan for similar carve-outs from Blackstone-era hospitality portfolios before multiples reset.

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