P N Rao to add two stores in CY25, eyes tier-1 and tier-2 push
Bengaluru-based menswear label P N Rao will open two outlets in CY25 — likely in Pune, Coimbatore and Karnataka cluster cities — taking its base beyond eight stores. Brand is also scaling online via Neumen and re-entering women's business wear, targeting 5% online sales contribution.
What happened
Men's wear brand P N RAO plans two new stores in CY25, targeting tier-1 and tier-2 cities including Pune, Coimbatore and Karnataka markets, while expanding
Key facts
- 2 stores in CY25
- 8 current stores
- $130 billion wedding attire market
- ₹12.5 lakhs avg wedding spend
- $31.10 billion men's apparel market 2014
- 5% online sales target
Why this matters
P N Rao's tier-2 expansion and women's category re-entry make it a more interesting regional menswear consolidation target or distribution partner for brands seeking South India tier-2 reach beyond the metro saturation zone.