Pepe Jeans' Bengaluru experience-store push resurfaces: three outlets opened, 100 more targeted in 18 months
Resurfacing a September 2025 move, Pepe Jeans London had opened three upgraded experience stores in Bengaluru, taking its India network beyond 200 stores. The denim and casualwear brand said it planned to add another 100 outlets over the following 18 months.
The opening
Pepe Jeans London opened three upgraded New Experience stores in Bengaluru on September 25 and now has more than 200 stores across India. The brand plans to add another 100 stores in the next 18 months.
Store and format facts
- three
- September 25
- more than 200
- 100
- next 18 months
What it means for the format
Pepe Jeans’ Bengaluru experience-store rollout and plan for 100 more outlets in 18 months signal an urgent need to scale site selection, store operations and inventory replenishment without diluting the upgraded format.
Next on the rollout
- Quarterly net store additions versus the implied pace of roughly 5 to 6 openings per month.
- Disclosure of franchise-owned versus company-operated store mix.
- Same-store sales growth and signs of cannibalization in Bengaluru and other dense urban markets.
- New mall leasing agreements, master-franchise announcements, or expansion into Tier-2 and Tier-3 cities.
- Promotional intensity, inventory markdowns, and gross-margin trends across denim and casualwear.
The counter-case
The headline emphasizes store-count momentum rather than proof that the upgraded experience-store format is economically superior. Adding 100 outlets in 18 months implies an aggressive rollout that could dilute site quality, raise capex and operating costs, and cannibalize sales across an already 200-plus-store network. Bengaluru openings may also be more of a brand-refresh exercise than evidence of broad, profitable demand.