PepsiCo extends Varun Beverages bottling pact to 2049, lifts exclusivity curbs
PepsiCo extended VBL's exclusive India bottling and trademark license by a decade to April 2049 and removed restrictions, freeing the bottler to pursue non-PepsiCo activities. Shares jumped 3.45% to a 52-week high of Rs 222.45, pushing market cap to Rs 1.80 lakh crore.
What happened
PepsiCo extended Varun Beverages' exclusive bottling and trademark license for India to April 2049 from 2039, and lifted restrictions allowing VBL to pursue
Key facts
- +3.45%
- Rs 222.45 52-week high
- Rs 1.80 lakh crore market cap
- EBA extended to April 30, 2049 from 2039
Why this matters
Removal of exclusivity curbs opens VBL to bolt-on acquisitions or partnerships in adjacent beverage categories, potentially reshaping India's bottling competitive landscape.