PepsiCo extends Varun Beverages bottling pact to 2049, lifts exclusivity curbs

PepsiCo extended VBL's exclusive India bottling and trademark license by a decade to April 2049 and removed restrictions, freeing the bottler to pursue non-PepsiCo activities. Shares jumped 3.45% to a 52-week high of Rs 222.45, pushing market cap to Rs 1.80 lakh crore.

— Filed Fri, 22 May, 2026, 10:03 IST · Source Business Today · Latest · Updated

PepsiCo extended Varun Beverages' exclusive bottling and trademark license for India to April 2049 from 2039, and lifted restrictions allowing VBL to pursue activities beyond PepsiCo bottling. Shares hit a 52-week high of Rs 222.45, up 3.45%.