Philips bets on premium multi-cook with OneChef at ₹19,995, eyes Indian kitchen consolidation
Business Today reviews the Philips OneChef, a single device combining air fryer, curry pot, steamer and oven, pitched at ₹19,995. The launch signals Philips' push into India's premium small-appliance segment, where multi-function cookers are replacing single-use gadgets in urban homes seeking counter-space efficiency and value bundling.
What happened
Business Today reviews the Philips OneChef, a multi-function smart kitchen appliance combining air fryer, curry pot, steamer and oven, priced at ₹19,995,
Key facts
- ₹19,995
Why this matters
A successful OneChef ramp could pressure single-function appliance brands toward M&A or platform plays, opening tuck-in targets in Indian kitchen tech and accessory ecosystems.