PhonePe to hire 20,000 sales staff, deploy 5 million payment devices in 12 months

PhonePe plans to add more than 20,000 frontline sales personnel and deploy over 5 million payment devices in the next year. About half of the devices are earmarked for rural India, extending digital-payment acceptance beyond major urban markets.

— Source publishedFri, 25 Sept, 2026, 07:30 IST·First seen Fri, 25 Sept, 2026, 07:42 IST·Source YourStory

What happened

PhonePe plans to hire over 20,000 frontline sales staff and deploy more than 50 lakh payment devices within 12 months, with about half targeted at rural India.

Key facts

  • PhonePe plans to hire more than 20,000 frontline sales personnel
  • More than 50 lakh payment devices to be deployed
  • Deployment planned over the next 12 months
  • Around 50% of devices are planned for rural India
  • TVS Motor leased 17.41 acres to Hanno for 29 years
  • Hanno project is valued at roughly Rs 106 crore

Why this matters

PhonePe’s rural-scale deployment makes payment-device vendors, last-mile distribution partners, and merchant-services platforms increasingly strategic targets or partnership candidates.