Plum’s FY26 revenue crosses Rs 500 crore as profit nearly doubles

Bengaluru-based D2C beauty brand Plum reported FY26 operating revenue of Rs 515 crore, up 28% year on year, while profit rose to Rs 49 crore from Rs 25 crore. Advertising and promotional spending increased 32% to Rs 184.4 crore.

— Source publishedThu, 3 Sept, 2026, 11:01 IST·First seen Thu, 3 Sept, 2026, 11:02 IST·Source Entrackr

What happened

Bengaluru D2C beauty brand Plum reported FY26 operating revenue of Rs 515 crore, up 28%, while profit nearly doubled to Rs 49 crore. Marketing spend rose 32% to

Key facts

  • FY26 revenue from operations: Rs 515 crore, up 28% YoY from Rs 402 crore in FY25
  • FY26 total income: Rs 529.3 crore
  • FY26 profit: Rs 49 crore, nearly double from Rs 25 crore in FY25
  • Advertising and promotional expense: Rs 184.4 crore, up over 32% YoY
  • Materials consumed: Rs 184.4 crore, up 28%
  • Employee benefits expense: Rs 47.6 crore, up 12%
  • Total expenditure: Rs 481 crore
  • EBITDA margin: 8.12%
  • ROCE: 13.2%
  • Current assets: Rs 305.6 crore
  • Cash and bank balances: Rs 92 crore
  • Total funding raised: over $50 million
  • Series C funding in March 2022: $35 million

Why this matters

Plum’s Rs 500-crore-plus revenue base, rising profitability and sustained marketing investment make it a more credible strategic partner or acquisition target in India’s beauty market.

What to watch

  • Advertising spend as a percentage of revenue and evidence of improved or deteriorating marketing payback.
  • Repeat-purchase rates, average order value, customer-acquisition cost and contribution margin trends.
  • Offline, marketplace and quick-commerce revenue mix, including commission and trade-spend impact.
  • Gross-margin movement from ingredient costs, packaging, promotions and product mix.
  • Competitive launches, discounting and media-spend escalation from Indian D2C peers and multinational beauty brands.
  • Whether revenue growth remains near 25%+ while profit margin holds around or above the current level.
  • Increase investment behind high-repeat skincare and bodycare franchises while pruning low-velocity SKUs.
  • Shift a larger share of acquisition spending toward creator-led, performance-measured and retention marketing to protect ROAS.
  • Accelerate omnichannel distribution, especially modern trade, beauty specialty retail and quick commerce, while managing channel-specific margins.
  • Use the stronger profit base to fund selective product innovation, supply-chain capacity and potential strategic partnerships rather than broad discounting.
  • Highlight profitability alongside growth to improve fundraising or strategic-exit optionality in a D2C sector where efficient growth is increasingly valued.

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