Plum scales fulfillment as quick commerce crosses 15% of revenue
Beauty brand Plum is expanding to four distribution centres and eight D2C fulfillment hubs, adding automation and piloting same-day delivery, after quick commerce moved past 15% of sales. The company is targeting 30%+ growth on its Rs 500 crore base.
What happened
Beauty brand Plum says quick commerce now contributes over 15% of revenue, prompting expansion to four distribution and eight D2C fulfillment centres,
Key facts
- 15% quick commerce share
- 4 distribution centres
- 8 D2C fulfillment locations
- Rs 500 crore revenue
- 30% growth expected
Why this matters
Plum's automation and same-day delivery buildout raises the table stakes for any beauty acquisition target—diligence fulfillment readiness and q-comm exposure as core value drivers, not afterthoughts.