PNG Jewellers targets 103-store network by FY27 with pan-India expansion
PNG Jewellers is planning to expand beyond Maharashtra into Goa, Madhya Pradesh, Uttar Pradesh, Bihar and Delhi NCR by the end of FY27. Its two-brand strategy includes YOOU by PNG, aimed at younger buyers seeking lightweight jewellery.
What happened
PNG Jewellers plans to reach 103 stores by FY27, expanding beyond Maharashtra across Goa, Madhya Pradesh, Uttar Pradesh, Bihar and Delhi NCR. Its two-brand
Key facts
- 103 stores targeted by end-FY27
- Presence in 7 Indian states
- Diamond business growing more than 40% year-on-year
- Diamond segment contributes about 12-13% of sales
- Bullion contributes about 20% of business; jewellery 80%
What changed
PNG Jewellers plans to reach 103 stores by FY27, expanding beyond Maharashtra across Goa, Madhya Pradesh, Uttar Pradesh, Bihar and Delhi NCR. Its two-brand strategy includes YOOU by PNG for younger, lightweight-jewellery buyers.
Why this matters
PNG Jewellers’ push to 103 stores across seven states by FY27 will require disciplined site selection, localized assortments and scalable execution beyond its Maharashtra base.
What to watch
- Quarterly net store additions and the mix of company-owned, franchise and compact-format outlets.
- Same-store sales growth and new-store ramp-up in markets outside Maharashtra.
- YOOU revenue contribution, average ticket size, repeat purchase rate and conversion into core PNG categories.
- Gold-price volatility, consumer financing availability and changes in wedding-jewellery demand.
- Inventory days, gross-margin movement, debt/working-capital trends and operating cash flow during rollout.