Purplle crosses 200 stores as FY25 revenue doubles to ₹1,367 crore
The omnichannel beauty challenger has scaled to nearly 20,000 offline touchpoints, with owned brands like Faces Canada and Good Vibes driving 82.5% of revenue. Backed by $500M+ in funding, FY26 revenue is projected at ₹1,950-2,200 crore.
What happened
Purplle hits 200-store milestone, with FY25 revenue doubling to ₹1,367 crore and FY26 projected at ₹1,950-2,200 crore. Owned brands now contribute 82.5% of
Key facts
- 200 stores
- 20,000 offline touchpoints
- FY25 revenue ₹1,367 crore
- FY24 revenue ₹680 crore
- FY26 revenue estimate ₹1,950-2,200 crore
- $500 million+ funding
- 82.5% revenue from owned brands
- ₹1,129 crore owned brand revenue
Why this matters
Purplle's owned-brand portfolio (Faces Canada, Good Vibes) driving 82.5% of revenue makes it both an acquisition target for global beauty conglomerates and a strategic threat in the masstige segment.