Purplle pauses PE fundraise as founders buy Rs 90-100 cr stake at Rs 11,300 cr valuation
Beauty e-tailer Purplle has shelved external fundraising talks over valuation gaps, while founders are picking up shares worth Rs 90-100 crore at a Rs 11,300 crore valuation, 11% above the 2024 round. FY25 revenue doubled to Rs 1,367 crore as the company scales private labels and tier-2/3 stores beyond 200 outlets.
What happened
Purplle has shelved PE fundraising talks over valuation gaps while founders buy Rs 90-100 crore of shares at Rs 11,300 crore valuation. Revenue doubled to Rs
Key facts
- Rs 90-100 crore founder stake buy
- valuation Rs 11,300 crore
- 11% above 2024 round
- FY26 revenue growth 35-40%
- FY25 revenue Rs 1,367 crore
- 200 stores
- founders own 15.6%
- PE/VC own 65.6%
- BPC market $34B by 2028
Why this matters
Purplle's paused external raise and founder-led secondary opens a window to engage on strategic stakes or partnerships before the next institutional round resets the price.