PVR INOX leans on re-releases and David Dhawan fest across 40 cinemas to pull crowds back
The exhibitor says nostalgia and FOMO are doing the heavy lifting, with re-runs of Tumbbad, Rockstar and Interstellar drawing audiences. A David Dhawan Film Festival now spans 40 premium screens in 25 cities as PVR INOX leans on library titles to fill weak new-release windows.
PVR INOX says nostalgia and FOMO are driving audiences back to theatres via re-releases of films like Tumbbad, Rockstar and Interstellar. The chain is hosting a David Dhawan Film Festival across 40 premium cinemas in 25 cities.
Why this matters
Follows PVR INOX's event-led playbook: IPL-style blockbuster windows drive 30-35% of opening weekend revenue, while Smart format expansion targets tier-3 with FY26 footfalls at 150M.
Footfall signals steady at 67 in the last 90 days, indicating sustained focus on attendance recovery levers.