PVR INOX rides Dhurandhar wave, targets 100-110 new screens in FY27 as ad revenue hits pre-Covid mark
Executive director Sanjeev Bijli says cinema ad revenue has recovered to ~10% of topline, matching pre-pandemic levels. Dhurandhar 2 pushed weekday occupancy past 40% vs 28-29% average. After adding 96 screens in FY26 to reach ~1,800, PVR INOX plans another 100-110 in FY27, with F&B contributing 30-35% of revenue.
PVR INOX's Bijli says cinema ads have recovered to pre-Covid levels (~10% of revenue). Dhurandhar 2 lifted occupancy above 40%. Added 96 screens in FY26 to ~1,800; plans 100-110 more in FY27. F&B contributes 30-35%.