Rapido mobilises 4 lakh captains for MoRTH road safety drive, bags Guinness record
Rapido partnered with the Ministry of Road Transport and Highways on the Rahveer Road Safety Scheme, rallying over 400,000 captains and consumers across 400 cities to take the Rahveer Pledge. The campaign set a Guinness World Record and reinforces Rapido's reach across its 9 million-livelihoods network.
What happened
Rapido partnered with the Ministry of Road Transport and Highways for the Rahveer Road Safety Scheme, mobilising over 400,000 captains and consumers to take the
Key facts
- 400000 captains
- 400 cities
- 9 million livelihoods
Why this matters
Rapido's ability to coordinate 400K captains for a national pledge highlights a captive, government-aligned distribution asset that's hard to replicate and worth watching for adjacent partnership plays.