Rapido partners Big Basket, Big Bazaar & Spencer's for essential deliveries across 90 cities
Bike-taxi platform Rapido deployed 70% of its driver fleet for last-mile essential supply deliveries during the COVID-19 lockdown, charging no commission. It tied up with Big Basket, Big Bazaar and Spencer's Retail, with talks underway with Grofers, Dunzo and FreshtoHome.
What happened
Rapido partnered with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential deliveries across 90 Indian cities during COVID-19 lockdown, deploying
Key facts
- 90 cities
- 70 percent of fleet on-ground
- 118 deaths
- 4,300 cases
Why this matters
Rapido's growing web of retail and grocery delivery tie-ups positions it as an attractive last-mile logistics partner or acquisition target for players seeking omni-channel fulfillment reach across 90 cities.
What to watch
- Rapido announcement of a standalone delivery/logistics business line
- Conversion of Grofers/Dunzo/FreshtoHome talks into signed deals
- Shift from zero-commission to paid pricing model
- Lockdown relaxation and mobility demand recovery timing
- Swiggy/Zomato/Dunzo aggressive grocery last-mile expansion
- Retail chains announcing owned vs. outsourced fleet strategy
- Convert commission-free tie-ups into paid B2B logistics SLAs before lockdown eases
- Formalize Grofers, Dunzo, FreshtoHome deals to lock multi-tenant delivery volume
- Launch dedicated delivery vertical/brand separate from ride-hailing
- Retail chains diversify across 2-3 delivery partners to avoid single-point dependency
- Negotiate driver incentive structures to retain fleet as passenger demand returns