Rapido partners Big Basket, Big Bazaar & Spencer's for essential deliveries across 90 cities
Rapido tied up with Big Basket, Big Bazaar and Spencer's Retail to power last-mile delivery of essential supplies during the COVID-19 lockdown, deploying 70% of its driver fleet across 90 Indian cities while charging no commission to its Captains.
What happened
Rapido partnered with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential deliveries across 90 Indian cities during the COVID-19 lockdown,
Key facts
- 90 cities
- 70 percent of fleet
Why this matters
Rapido's tie-ups with three major grocery and retail chains position it as an attractive last-mile delivery partner or acquisition target for players building omni-channel fulfillment across Indian cities.
What to watch
- Lockdown relaxation dates and mobility-recovery signals in the 90 cities
- Announcement of paid/commissioned delivery contracts vs continued free service
- Captain earnings and attrition data or Captain protests
- New hyperlocal delivery product launch or funding round tied to logistics
- Big Basket/Spencer's expanding or consolidating their delivery partner roster
- Rapido converts free essential-delivery tie-ups into commissioned B2B logistics contracts once lockdown eases
- Retail chains (Big Basket, Spencer's) diversify last-mile partners to avoid single-provider dependency
- Competitors (Dunzo, Swiggy, Zomato) deepen grocery/essential delivery partnerships to defend share
- Rapido introduces incentive floors or minimum-earning guarantees to retain Captains