Rapido partners Big Basket, Big Bazaar & Spencer's for lockdown last-mile deliveries across 90 cities
Rapido deployed 70% of its driver fleet for essential-supply deliveries with grocery and retail chains during the Covid-19 lockdown, charging no commission. The bike-taxi player is in talks with Grofers, Dunzo and FreshtoHome to widen the network.
What happened
Rapido partnered with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential-supply deliveries across 90 Indian cities during the Covid-19
Key facts
- 90 cities
- 70 percent fleet
Why this matters
Rapido's simultaneous partnerships with Big Basket, Big Bazaar, Spencer's and talks with three more players make it a potential omni-channel last-mile aggregation target or partner before these relationships harden into exclusives.
What to watch
- Lockdown relaxation timelines and resumption of passenger bike-taxi permits
- Announcement of paid delivery contracts vs continued commission-free model
- Competitor grocery last-mile expansion (Dunzo, Swiggy, Zomato)
- Driver churn rates as mobility demand recovers
- New retail chain partnerships beyond initial 3-4 anchors
- Formalize B2B logistics arm with paid SLAs once lockdown restrictions relax
- Close pending Grofers/Dunzo/FreshtoHome talks to lock network density before rivals
- Introduce tiered commission structure transitioning from free to paid for retained partners
- Deploy driver-earning guarantees to prevent fleet defection back to ride-hailing