Rapido teams with BigBasket, Big Bazaar & Spencer's for lockdown essential deliveries across 90 cities
Rapido is deploying 70% of its driver fleet commission-free for last-mile essential deliveries with BigBasket, Big Bazaar and Spencer's Retail across 90 cities during the COVID-19 lockdown. Talks are underway with Grofers, Dunzo and FreshToHome to widen the delivery network.
What happened
Rapido partners with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential deliveries across 90 cities during the COVID-19 lockdown, deploying 70%
Key facts
- 90 cities
- 70 percent of fleet
- 118 lives
- over 4,300 cases
Why this matters
With BigBasket, Big Bazaar and Spencer's already onboard and Grofers, Dunzo and FreshToHome in talks, Rapido is positioning itself as a horizontal last-mile aggregator ripe for delivery partnerships or acquisition interest.
What to watch
- Announcement of commercial/paid delivery terms replacing commission-free model
- Lockdown relaxation timelines by city triggering mobility demand recovery
- Grofers/Dunzo/FreshToHome deal closures or breakdowns
- Rapido fleet reallocation percentage shifting back toward passenger transport
- Competitor moves: Swiggy/Zomato/Dunzo expanding grocery last-mile aggressively
- Rapido negotiates paid per-order or SLA-based contracts with BigBasket, Big Bazaar and Spencer's before lockdown lifts
- Sign Grofers, Dunzo and FreshToHome to widen category coverage beyond grocery into pharma and F&B
- Build rider-partner incentive structure to retain drivers as delivery demand competes with returning mobility income
- Incumbents (BigBasket/Grofers) accelerate own last-mile fleet buildouts to reduce third-party dependence