Rapido ties up with Big Basket, Big Bazaar & Spencer's for essential deliveries during lockdown
Bike-taxi platform Rapido pivots to last-mile essential supply delivery, partnering with Big Basket, Big Bazaar and Spencer's Retail across 90 Indian cities. The company deploys 70% of its driver fleet and charges no commission amid the Covid-19 lockdown.
What happened
Rapido partners with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential deliveries across 90 Indian cities during Covid-19 lockdown, deploying
Key facts
- 90 cities
- 70 percent of fleet
Why this matters
Rapido's partnerships with Big Basket, Big Bazaar and Spencer's position it as an attractive last-mile acquisition or integration target for grocery and quick-commerce players seeking instant delivery reach.
What to watch
- Announcement of commission or fee structure replacing free model
- Extension of partnership beyond lockdown dates or into new cities
- Driver payout/incentive schemes signaling retention intent
- Competitor last-mile partnership announcements
- Grocer in-house fleet expansion news indicating disintermediation
- Rapido negotiates a modest per-delivery fee or subsidy with grocery partners to sustain driver income beyond charity phase
- Incumbent players (Dunzo, Swiggy, Zomato, Uber/Ola) accelerate essential-delivery pivots to defend hyperlocal turf
- Big Basket, Big Bazaar, Spencer's diversify fleet partners to avoid single-provider dependency
- Rapido builds delivery ops stack (routing, cold-chain, proof-of-delivery) to institutionalize the vertical