Rapido ties up with BigBasket, Big Bazaar & Spencer's for essential deliveries across 90 cities
Rapido has partnered with BigBasket, Big Bazaar and Spencer's Retail to enable last-mile essential deliveries in 90 Indian cities during the COVID-19 lockdown. Around 70% of its driver-partners are active, with talks underway to add Grofers, Dunzo and FreshtoHome.
What happened
Rapido partnered with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential deliveries across 90 Indian cities during the COVID-19 lockdown, with
Key facts
- 90 cities
- 70 percent of fleet
Why this matters
With Rapido already courting Grofers, Dunzo and FreshtoHome, the last-mile aggregator space is consolidating fast—move now to lock in exclusive fleet partnerships before rivals do.
What to watch
- Percentage of driver-partners remaining active post-lockdown reopening
- Whether additional grocers (Grofers/Dunzo/FreshtoHome) formally sign
- Regulatory clarity on bike-taxi passenger operations resuming
- Delivery SLA / order-fulfillment complaint trends in 90 cities
- Emergence of per-drop pricing or exclusivity clauses in retailer contracts
- Gig-worker safety or labor regulation announcements
- Rapido formalizes Grofers, Dunzo, FreshtoHome onboarding to build density across the 90 cities
- Launch a standalone B2B delivery/logistics brand distinct from bike-taxi to signal permanence
- Introduce driver incentives, PPE and insurance to sustain the 70% active base
- Incumbent grocers (BigBasket) accelerate captive dark-store + fleet buildout to reduce third-party dependency
- Competing last-mile players (Dunzo, Shadowfax, Swiggy Genie) push counter-partnerships