Rapido ties up with BigBasket, Big Bazaar & Spencer's for last-mile essentials across 90 cities
Rapido deploys 70% of its driver fleet to deliver essential supplies for BigBasket, Big Bazaar and Spencer's Retail during the COVID-19 lockdown, spanning 90 Indian cities with no commission charged to partners.
What happened
Rapido partners with Big Basket, Big Bazaar and Spencer's Retail for last-mile essential-supply deliveries across 90 Indian cities during the COVID-19 lockdown,
Key facts
- 90 cities
- 70 percent of fleet
Why this matters
The multi-retailer tie-up positions Rapido as a neutral last-mile aggregator across grocery incumbents, creating a partnership template worth evaluating for delivery infrastructure alliances or acquisition of asset-light fleet networks.
What to watch
- Announcement of paid/commissioned delivery contracts replacing free model
- Swiggy/Zomato/Dunzo expanding grocery last-mile in same cities
- Government movement-pass or lockdown-phase policy changes
- Rapido funding round or strategic investment tied to logistics
- Partner (BigBasket/Spencer's) building or expanding in-house fleets
- Introduce nominal commission or SLA-based pricing once lockdown normalizes to test monetization
- Launch a dedicated delivery product/brand and driver-partner incentive tier
- Sign additional grocery/pharma/D2C brands to lock volume before competitors react
- Deploy driver safety kits and contactless delivery protocols to protect fleet