Razorpay enables Apple Pay for online and supported in-store payments in India
Razorpay enabled Apple Pay in India following implementation of the RBI’s alternative authentication framework in April 2026. Eligible shoppers can authenticate online and supported in-store payments on-device, with Zepto, ixigo, IndiGo, Tata 1mg and JioMart among businesses offering the option.
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| RBI authentication framework introduced: | September 2025 |
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What it means for online and offline
Use Razorpay’s rollout to benchmark potential payments partners on wallet coverage, supported in-store reach and integration economics.
Signals to track
- Additional merchants announcing Apple Pay availability through Razorpay
- Participating merchants reporting checkout-completion or authentication-success comparisons
- Announcements of additional supported in-store checkout locations
- Merchant-reported Apple Pay share of completed payments
Likely next moves
The desk's read of what comes next — analysis, not reported by the source.
- Razorpay is likely to use Apple Pay availability as an omnichannel selling point when seeking additional merchant integrations.
- Zepto and Tata 1mg may give Apple Pay greater prominence for eligible shoppers if early checkout results show improved completion.
- ixigo and IndiGo are likely to compare authentication success and checkout completion with existing payment options before expanding promotion.
- JioMart may extend availability across additional supported checkout points, while retaining other payment options for shoppers outside the eligible base.
The counter-case
Gateway support does not establish broad Apple Pay availability in India. If eligibility is limited to particular issuers, foreign-issued cards or selected terminals, the addressable checkout base could be narrow. Even a genuine rollout may simply shift existing payment volume rather than improve conversion or merchant economics; online availability alone does not demonstrate meaningful omnichannel integration.