Razorpay POS: India's indulgent spending shifts to weekdays in FY25
Razorpay POS's annual in-store payments report flags a 34% overall rise in weekday shopping across FY25, led by a 43% jewellery jump, 79% garden supply surge and 29% gains in both apparel and hotel bookings, tracked across 500,000+ merchant touchpoints.
What happened
Razorpay POS's annual in-store payments report shows Indian consumers shifting indulgent spending to weekdays, with surges across apparel, jewellery, salons,
Key facts
- 29% weekday apparel growth
- 27% salon/spa growth
- 43% jewellery jump
- 55% jewellery via cards
- 79% garden supply rise
- 27% bookstore rise
- 34% overall weekday shopping rise
- 29% weekday hotel bookings
- 500,000+ merchant touchpoints
Why this matters
The weekday indulgence shift across jewellery, apparel, and hospitality opens partnership and acquisition angles in omni-channel POS analytics and category-specific retail formats capturing this midweek demand.
What to watch
- Whether weekday lift persists net of Razorpay merchant-base growth (same-store comparison)
- Hybrid/WFH policy reversals at large Indian employers that could re-concentrate weekend shopping
- Festive/wedding-season calendar shifts distorting jewellery and gifting data
- Competing POS reports (Pine Labs, BharatPe) corroborating or contradicting the weekday trend
- Discount intensity logs — if weekday spend tracks promo depth rather than organic footfall
- Retailers shift staffing and flash-sale calendars to midweek (Tue-Thu) to capture the new demand window
- Mall operators and footfall-dependent F&B renegotiate weekday operating hours and rent terms
- Payment/lender players push midweek BNPL and card-linked offers on jewellery and discretionary verticals
- FMCG and apparel brands re-time digital ad spend toward weekday intent windows